Professional Background And Track Record


Bob has enjoyed a professional life in marketing and advertising spanning more than three decades. His career has predominantly been in the radio & television industries.


Additionally, he owned an advertising agency and developed a number of marketing businesses focusing on training for media corporations in both the United States and Australia. In the mid-1990’s Bob ventured into real estate. He then built his real estate sales volume and ascended to be among the top one percent of agents nationwide.


As a result of that success he developed training and sales systems empowering real estate agents and delivering the tools to grow their business to a higher level of professional success. Under Bob's Real Estate firm "IXCEL Realty Systems", Bob is a real estate educator/trainer in the State of Michigan, authorized by the Department of Licensing and Regulatory Affairs.


Standard & Poors: By Special Invitation


Bob’s prominence and achievements in the Media Industries prompted Standard & Poors to approach him and extend a special invitation to join S & P’s “Society of Industry Leaders” as a consulting specialist providing non-financial investment advice to their investors.


The Securities & Exchange Commission has exceptionally high-standards and in order to qualify for professional status with S & P, a demanding background check is required; because of the unimpeachable scrutiny of the SEC/S & P background check, there is no better credential as verification of Bob's integrity. Standard & Poors membership in the Society of Industry Leaders (SIL) is by special invitation only.


The Luxury Home Market


Bob's first brokerage firm was West Michigan's premier real estate company, Westdale Better Homes & Gardens. Westdale dominated the real estate landscape in West Michigan for over 40 years. As Bob's success grew in the Luxury Home market, the company asked Bob to spearhead the Elegant Homes Division for Westdale. Drawing on his extensive experience, skills and expertise as a marketer, combined with the marketing tools and systems available through BH & G's parent company, the Meredith Corporation, publishers of Better Homes & Gardens Magazine, Bob had at his disposal incredible home marketing systems for the Luxury Home market, unmatched anywhere in America and subsequently, the envy of the real estate industry.



More recently, in his time with Coldwell Banker, Bob secured the Certified Previews Property Specialist designation and was one of only seven Coldwell Banker agents in the Grand Rapids real estate market. And more recently with Keller Williams Luxury Homes International, Bob was one of only five luxury agents in the Greater Grand Rapids market certified to professionally market and sell upper-tier homes and waterfront properties in the luxury market.



Now, as a Certified Luxury Home Marketing Specialist (CLHMS) and proud member of the Institute For Luxury Home Marketing, he's one of only a handful of luxury agents in the Greater Grand Rapids and West Michigan Lakeshore markets. And as the Broker of record at Elegant Homes and Gardens, Bob is extremely proud to hold this prestigious designation with the dominant #1 real estate marketing firm in the Grand Rapids and Lakeshore real estate markets.


Professional Mission Statement



  • To deliver unparalleled premium service to all my clients and customers

  • To be the most respected real estate agent with professional integrity

  • To provide innovative concepts in the field of luxury real estate marketing

  • To work in partnership with my clients for their ultimate satisfaction and benefit

  • To make the real estate experience the absolute best it can be for my clients


Real Estate Experience



  • Licensed real estate professional for more than two decades

  • Associate Broker

  • Certified Luxury Home Marketing Specialist (CLHMS)

  • Member of the Council of Residential Specialists (CRS)

  • Certified Pricing Strategy Advisor (PSA)

  • Certified New Home Specialist (CNHS)

  • Residential Construction Certified (RCC)

  • Graduate of the REALTOR® Institute (GRI Certification)

  • Real Estate Educator/Trainer in the State of Michigan authorized by LARA

  • Standard & Poors Consultant (by special invitation) 


Bob's Contact Information


CELL: 616.821.4375


OFFICE DIRECT: 616.821.4375


TEXT: 616.821.4375


EMAIL: RobertReid@ElegantHomesAndGardens.com


YOUR HOME'S VALUE: www.BobReidHomeValues.com